The Rules of Customer Engagement:
Using Social Media to Leverage Brand Advocates

Virtual Roundtable Discussion Available On-Demand

The growth of social media activities, with rapidly increasing traffic through sites such as Facebook and Twitter, means consumers can not only share their thoughts with a brand directly but also with other consumers. This allows consumers to voice opinions and feelings on brands to a wide audience.

Hear this informative virtual roundtable discussion on best practices and lessons learned in using social media to engage brand advocates to promote your brand. Find out how chain restaurant operators are leveraging customer experience management and social media to drive traffic and extend the relationship between the brand and the consumer.

Moderator:
Ron Ruggless, Southwest Bureau Chief, Nation's Restaurant News

Participants:
John Edward Jones, VP Operations Systems, Boston Market Corporation
Lyndsi Partin, Sr Marketing Manager, Red Robin International
Gary Edwards, PhD, Client Services Executive VP, Empathica

 

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